By: Estella Struck
52 Micro Seasons.
Scrolling on my Tiktok FYP it’s easy to see what’s trending in the current moment. But it's always just a moment. Seen everywhere, to be gone in a flash. But this isn't a product of our doing. THIS IS FAST FASHION. These trends and products are not created with longevity in mind. They are made to be thrown away in the blink of an eye.
Fast fashion brands have constructed an industry that prioritizes profit & pushing out product over our planet and its people. With 52 micro seasons per year there’s no wondering why this industry is the second most polluting in the world. They are stealing our generation's future, packaging it up in a trendy garment and selling it for a cheap price.
As one person you may not be able to change an entire industry but is one person you can make choices that have an impact. As one person you can choose to rebel, you can choose to not give in to our throwaway culture and you can choose to build a wardrobe that will last a lifetime.
Fashion does not have to hurt our planet. But it's up to everyday people like you and me to promote and embody that narrative. We must let these brands and the entire industry know that we are disgusted with their actions. Because we deserve a livable planet and we deserve a future.
Vote with your dollar. Shop Small. Shop Secondhand. Have hope and educate your peers. We can do this, but only together.